Last Updated: June 23, 2026
KnowFully Learning Group, its affiliates and subsidiaries, including as of the current date of this Privacy Policy, Surgent Parent, LLC; Surgent McCoy CPE, LLC; Surgent CPA Review LLC; DeltaCPE LLC; MasterCPE LLC; Surgent McCoy Self-Study CPE, LLC; Surgent CFO Resources LLC (f/k/a Surgent Best, LLC; Surgent PharmCon LLC; CME Outfitters, LLC; The Income Tax School, Inc.; Creative Educational Concepts, LLC; Efficient LLC; All-Star Tax Series, LLC; Immediate Action Medicine, Inc.; Psychotherapy.net, LLC; American Fitness Professionals & Associates LLC; EMT & Fire Training, LLC; TheLake, LLC; and Zuku, LLC, among others (collectively, “Surgent,” “we,” “us,” or “our”) have created this privacy policy (“Privacy Policy”) because we care about how information you provide to us is used and shared. This Privacy Policy describes the information collection and use practices of Surgent in connection with all the websites owned, operated, offered or controlled by Surgent, including but not limited to: www.surgentcpe.com; www.knowfully.com; www.surgent.com; www.allstartax.com; www.mastercpe.com; www.cpaselfstudy.com; www.freece.com; www.rxconsultant.com; www.impactems.com; www.zukulearning.com; www.chirocredit.com; www.onlinece.com; www.afpafitness.com; www.cmeoutfitters.com; www.ceconcepts.com; and www.psychotherapy.net, collectively, the “Websites” and each, a “Website”), our continuing education platform (the “Platforms”), our mobile applications, which are accessible through tablets, smart phones, and other devices (collectively, the “Apps” and each, a “App”), and our products and services that are made available through the Websites and the Platform (collectively, the Platforms, Apps, and our products and services are referred to as the “Services”).
IF YOU DO NOT AGREE WITH THE TERMS OF THIS PRIVACY POLICY, PLEASE DO NOT ACCESS OR USE ANY OF WEBSITES OR SERVICES.
Who and What this Policy applies to
Capitalized terms not defined in this Privacy Policy are defined in our Terms of Use.
The Personal Data We Collect or Receive and How We Collect It
We collect most of the Personal Data directly from you from information you provide by telephone, text or email, and via our Websites, Platforms and Apps. In the course of providing our Services or otherwise interacting with you, we may collect or receive the following types of information from the following sources.
Contact Information
When you contact us or our customer support team via any of the Websites or Services, email or by mail, when you call us, or when you sign up to receive our newsletter, you will be asked to provide certain information which may include your name, email address, and phone number (collectively, the “Contact Information”). The Contact Information is used to provide the requested service or information and to contact you for purposes of direct marketing of our current and future products and services.
Billing Information
In order to subscribe to or use our Services, you will be required to provide certain additional information which may include a credit card number, expiration date, billing zip code, activation code, bank information, and similar information (“Billing Information”). Such Billing Information will be collected and processed via a link to our third-party payment processor pursuant to the terms and conditions of their privacy policies and terms of use. We do not directly collect, store or process any Billing Information.
CE Information
When you register for an account on the Platform or the App, in addition to providing Contact Information and a username and password, you may also be asked to provide your birthday, name of your employer, and your professional credentials and license number (collectively, the “CE Information”). Such CE Information is used to create your account and administer and keep track of your CE credits.
Geolocational Information
We may automatically collect general geolocation information from your device via your browser’s location services. You may provide permission for this collection on the device level (e.g., you have consented to location services generally through your device or browser settings). Please consult your browser’s documentation regarding how to turn off location services. If you disable location services, you may not be able to use the full array of features and functionalities available through our Services.
Other Information Collected Automatically
In addition to the Contact Information, CE Information, and Geolocational Information that you provide, we may collect or receive the following additional information (“Other Information”):
From Your Activity. In an ongoing effort to improve the Websites and the Services, we automatically collect certain information when you visit the Websites, or access or use our Services. This information includes, but is not limited to, IP addresses, browser type and language, referring and exit pages and URLs, date and time, amount of time spent on particular pages, what sections of the Website, Platform or App you visit, and similar information concerning your use of the Website and the Services; information about a mobile device, including universally unique ID (“UUID”), App type and version (e.g., iOS or Android), carrier and country location, hardware and processor information (storage, chip speed, camera resolution, NFC enabled, and network type (WiFi, 2G, 3G, 4G) (“Activity Information”). How much and the type of Activity Information we collect will vary with the devices and their settings.
From Cookies. We also collect Activity Information by using our own and third-party “cookie” technology. Cookies are small packets of data that a website stores on the hard drive of your computer or mobile device to “remember” information about your visit. We may use session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer/device until you delete them).
We use cookies to make our site work. We also use optional cookies to improve your website experience, measure our site’s performance, and provide more personalized services to you, both on this website and through other media, including through advertising and analytics partners. You can click on “Decline” to disable these optional cookies. By using our site, you agree to our Website Privacy Policy.
If you do not want us to place cookies on your hard drive, you may be able to turn that feature off on your computer or mobile device. Please consult your Internet browser’s documentation for information on how to do this and how to delete persistent cookies. However, if you decide not to accept cookies from us, the Websites and some or all of the Services may not function properly.
Information Received from Third-Parties
We may collect your Personal Data from trusted third parties such as analytics or marketing partners, which helps us better understand your needs and personalize your experience with the Websites or the Services.
From Third-Party Analytics. We may use one or more third–party analytics services to evaluate your use of the Websites and the Services, compile reports on activity (based on their collection of IP addresses, Internet service provider, browser type, operating system and language, referring and exit pages and URLs, data and time, amount of time spent on particular pages, what sections of the Websites, the App and the Platform you visit, number of links clicked while on the Website, the App, and the Platform, search terms and other similar usage data), and analyze performance metrics. These third parties use cookies and other technologies to help analyze and provide us with the data.
The analytics providers we use include: Google Analytics, https://www.google.com/analytics
HubSpot, https://legal.hubspot.com/privacy-policy
From Third-Party Advertisers/Remarketers. We may use trusted third party service providers for our ad distribution and optimization (such as tailoring, targeting, analyzing, managing, reporting and optimizing our ads). These service providers may use cookies, pixel tags (also called web beacons or clear gifs), and/or other technologies to collect Activity Information for such purposes. Pixel tags enable us and these third-party advertising companies to recognize a browser’s cookie when a browser visits the site on which the pixel tag is located in order to learn which advertisement brings a user to a given site. In addition, we may receive information from advertisers and their service providers, such as advertising identifiers, IP addresses, and post-conversion data based on your use of the Websites or Services. You may choose to opt-out of this type of tracking and sharing of information by declining optional cookies on our site You can also limit this type of tracking through the Do Not Track functionality in your web browser and a “Limit Ad Tracking” setting on iOS devices or a setting to “Opt out of Interest-Based Ads” on Android.
By accessing or using the Websites or the Services, you consent to the processing of data about you by these advertisers/marketing service providers in the manner and for the purposes set out in this Privacy Policy. For more information on these third parties, including how to opt out from certain data collection, please visit the provider websites. Our current advertising/marketing service providers include:
For Google Ads, please visit: https://policies.google.com/technologies/ads?hl=en-US
For Brainlabs, please visit: https://www.brainlabsdigital.com/privacy-policy/
For Facebook Ads, please visit: https://www.facebook.com/help/568137493302217
For LinkedIn Ads, please visit: https://www.linkedin.com/help/linkedin/answer/62931/manage-advertising-preferences?lang=en
For Microsoft Ads, please visit: https://account.microsoft.com/privacy/ad-settings/signedout
For AddShoppers, please visit: https://www.addshoppers.com/privacy
A Word About SMS Text Messages
You may elect to receive SMS text messages from us, including from American Fitness Professionals & Associates (AFPA), regarding the continuing education programs that you have registered to attend, or continuing education programs, promotional offers, program updates, and other communications that you may find of interest. These messages may use information you provide directly to us, or that we automatically collect based on your actions while visiting our Websites or using our Services. You are not required to consent to receive text messages as a condition of purchasing any product or Services.
By providing your phone number or otherwise opting in to receive SMS text messages from us, you consent to receive recurring automated text messages sent directly to your mobile phone and to our collection, storage, and use of the information you provide, including your telephone number, when you read a text message, message interaction data, and records of your opt-in consent (including timestamp and method). All information provided or collected in connection with SMS messages is subject to the terms of this Privacy Policy.
The types of SMS messages you may receive may include:
Message frequency varies based on your enrollment status, subscription, and the promotions active at the time. You may receive up to several messages per month. Message frequency may increase during promotional periods or when you have active course enrollments.
By opting-in to receive SMS text messages from us, you acknowledge that messaging and data rates may apply depending on your phone service provider. We are not responsible for any charges you may incur from your phone service provider.
Delivery of the SMS messages is subject to effective transmission from your phone service provider. We do not guarantee delivery of any SMS message.
You may opt out of receiving SMS text messages at any time by texting “STOP” in response to the text messages you receive or by changing your notification and communication preferences in the Platform. However, by opting-out of receiving text messages, you may not be able to use full functionality of some Services. Opting-out of marketing SMS messages does not affect your receipt of transactional or account-related messages required for the administration of your enrollment in certain Services.
How We Use Your Personal Data
We use your Personal Data to provide our Websites and Services to you, and to operate our business, and may include:
Service-Related Usage. We use your Personal Information to provide and support and provide the Websites and Services to you, which may include:
Analyzing and Improving our Websites and Services. We may run calculations, aggregate, normalize, clean, and make derivative works of the information obtained about you to:
Marketing. As permitted by applicable law, we may use your Personal Data for marketing purposes, such as informing you about our products and services and those of our third-party marketing partners that could be useful, relevant, valuable, or otherwise of interest to you. We may also use aggregated information (which does not identify you personally) for marketing purposes. Where required under applicable law, we will obtain your prior opt-in consent to send you SMS text message marketing communications.
How We Share Your Personal Data
We may share, transfer, or disclose your Personal Data to a third party with your consent. We may also share, transfer, or disclose your Personal Data for the following purposes:
We will take reasonable measures to require that any party receiving any of your information from us undertakes to: (i) retain and use such information only for the purposes set out in this Privacy Policy; (ii) not disclose your information except with your consent, as permitted by law, or as permitted by this Privacy Policy; and (iii) generally protect the privacy of your information. We don’t share Personal Data with third parties for their own advertising purposes.
Accessing and Modifying Personal Information and Communication Preferences
You may access, review, and make changes to your Personal Data associated with the Services by following the instructions found on the Websites, Platform, and Apps, or by contacting us at privacy@knowfully.com. In addition, you may manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of any of our marketing emails. You cannot opt out of receiving transactional e-mails related to your account. We will use commercially reasonable efforts to process such requests in a timely manner. You should be aware, however, that it is not always possible to completely remove or modify information in our subscription databases.
Security of Your Information
We take commercially reasonable security measures designed to ensure that your Personal Data is treated securely and is protected from loss, misuse, and unauthorized access, disclosure, alteration, and destruction, taking into account the risks involved in processing and the nature of such data, and in compliance with applicable laws and regulations. However, we cannot guaranty the security of any information you provide to us. In particular, e-mail sent to or from the Websites or the Services may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail or other electronic means. We do not accept liability for unintentional disclosure of any of your information, including Personal Data.
Links to Third-Party Sites
The Websites and the Services may, from time to time, contain links to external third party websites. We encourage you to review the privacy and security policies of any externally linked. We assume no responsibility or liability for the information collection and disclosure practices of any external websites that a user can access through the Websites or the Services.
Children’s Privacy
We do not knowingly collect, receive, maintain, or use Personal Data from children under 16 years of age, and no part of any of the Website or the Services is directed to children under the age of 16. If you are under the age of 16, please do not provide any Personal Data through the Websites or the Services. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce this Privacy Policy by instructing their children to never provide any Personal Data on the Websites, the Services, or any other web site without their permission. If you learn that your child has provided us with Personal Data without your consent, you may alert us at privacy@knowfully.com and we will endeavor to delete that Personal Data from our databases. If we learn that we have collected any Personal Data from children under 16, we will promptly take steps to delete such Personal Data and terminate the child’s account.
DO NOT TRACK
As discussed above, third parties such as advertising networks and analytics providers may collect information about your online activities over time and across different websites when you access or use the Websites or the Services. Currently, various browsers offer a “Do Not Track” option, but there is no standard for commercial websites. At this time, we do not monitor, recognize, or honor any opt-out or do not track mechanisms, including general web browser “Do Not Track” settings and/or signals.
Global Privacy Control Signals
The Global Privacy Control is an opt-out preference signal that allows you to automatically exercise your right to opt-out of the sale or sharing for targeted advertising purposes of your Personal Data. We are using our best efforts to implement GPC across the Sites.
Important Notice to All Non-U.S. Residents
Our servers are located in the United States. Please be aware that your information, including your personal information, may be transferred to, processed, maintained, and used on computers, servers, and systems located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you are located outside the United States and choose to use Websites, the Apps, the Platform, or the Services, you do so at your own risk.
Notice to California Residents
This privacy notice section for California residents supplements the information contained in our Privacy Policy and applies solely to all visitors, users, and others who reside in the State of California.
The California Consumer Privacy Act of 2018, (as amended by the California Privacy Rights Act of 2020, collectively the “CCPA”) provides California residents with specific rights regarding their personal information. We describe below how you may exercise such rights, and our information practices, including the categories of personal information we collect, use, retain, disclose, sell or share, and how and why we collect, disclose, sell or share such information.
Your Rights
Right to know. You have the right to request information about what Personal Data we collect, use, disclose, sell or share. Specifically, you may request that we provide you with information about:
You may also request that we disclose to you:
Right to request deletion. You have the right to request that we delete any Personal Data about you which we have collected from you. If it is necessary for us to maintain your Personal Data for certain purposes, we are not required to comply with your deletion request. If we determine that we will not delete your Personal Data when you request us to do so, we will inform you and tell you why we are not deleting it.
Right to Opt-Out of Sale or Sharing of Personal Information (“DO NOT SELL OR SHARE MY PERSONAL INFORMATION”). You have the right to direct a business that sells or shares Personal Data about you to third parties not to sell or share your Personal Data. We do not sell your Personal Data for monetary consideration. However, we do use cookies for targeted advertising and/or analytics purposes. The collection of data through certain cookies for our targeting advertising and analytics purposes may be considered a “sale” and is considered “sharing” under the CCPA.
Right to correct inaccurate Personal Data. You have the right to request that we correct inaccurate Personal Data that we have about you, taking into account the nature of the Personal Data and the purposes of our processing of the Personal Data.
Right to limit use and disclosure of sensitive Personal Data. You have the right to direct us to limit our use of your sensitive Personal Data (1) to that use which is necessary to perform the Services as reasonably expected by an average consumer who requests our services; (2) for certain business purposes; and (3) as authorized by the implementing regulations of the CCPA. We do not use or disclose any sensitive Personal Data for any purpose other than those permitted under the CCPA.
No discrimination. You have the right not to be discriminated against because you exercised any of your aforementioned rights.
How to submit a request. If you would like to exercise any of your rights as described in this Privacy Policy, you can do so by calling us at (800) 778-7436, or emailing us privacy@knowfully.com, or at [201 N King of Prussia Rd, Suite 370, Radnor, PA 19087]. Please note that you may only make a CCPA-related data access or data portability disclosure request twice within a 12-month period.
If you choose to contact us directly by any of our Websites, email, or in writing, you will need to provide us with:
We are not obligated to make a data access or data portability disclosure if we cannot verify that the person making the request is the person about whom we collected information or is someone authorized to act on such person’s behalf. Any Personal Data we collect from you to verify your identity in connection with you request will be used solely for the purposes of verification.
Your authorized agent may make a request on your behalf upon our verification of the agent’s identity and our receipt of a copy of a valid power of attorney given to your authorized agent pursuant to California Probate Code Sections 4000-4465. If you have not provided your agent with such a power of attorney, you must provide your agent with signed permission to exercise your CCPA rights on your behalf, provide the information we request to verify your identity, and provide us with written confirmation that you have given the authorized agent permission to submit the request. Authorized agents are required by California law to implement and maintain reasonable security procedures and practices to protect their clients’ information.
Categories of Personal Data We Disclosed for a Business Purpose.
The following table identifies the categories of Personal Data we may have collected from California residents and that we have disclosed for a business purpose, sold or shared, in the twelve (12) months preceding the last update of this Policy:
| Category | Categories of third parties to whom the information was disclosed |
|---|---|
| Identifiers (real name, email address, postal address, unique personal identifier, online identifier, Internet Protocol address, account name) | Service providers Third parties as part of a corporate transaction (e.g., merger, sale of company assets, financing, divestiture, acquisition of all or a portion of our business to another company or in the unlikely event of bankruptcy) |
| Information that identifies, relates to, describes, or is capable of being associated with, a particular individual (name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information) | Service providers Third parties as part of a corporate transaction (e.g., merger, sale of company assets, financing, divestiture, acquisition of all or a portion of our business to another company or in the unlikely event of bankruptcy) |
| Protected classification characteristics under California or federal law (race, ethnicity, sex, gender, age, disability, national origin, religion) | None |
| Commercial information (e.g., records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies) | Service providers |
| Internet or other similar network activity | Service providers |
| Geolocation Data | None |
| Sensory data (voice recordings, other audio, visual, or similar information) | None |
| Professional or employment-related information | Service providers Third parties as part of a corporate transaction (e.g., merger, sale of company assets, financing, divestiture, acquisition of all or a portion of our business to another company or in the unlikely event of bankruptcy) |
| Non-public education information | None |
| Inferences drawn from any of the information identified above to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes | None |
Categories of Personal Data we have sold or shared.
The following table identifies the categories of Personal Data we may have collected from California residents and that we have sold or shared in the twelve (12) months preceding the last update of this Policy:
| Category | Sold or shared? | Categories of third parties to whom the information was sold or shared | Purpose(s) for selling or sharing |
|---|---|---|---|
| Identifiers (real name, email address, postal address, unique personal identifier, online identifier, Internet Protocol address, account name) | No | NA | NA |
| Information that identifies, relates to, describes, or is capable of being associated with, a particular individual (name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information) | No | NA | NA |
| Protected classification characteristics under California or federal law (race, ethnicity, sex, gender, age, disability, national origin, religion) | No | NA | NA |
| Commercial information (e.g., records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies) | No | NA | NA |
| [Biometric information] | No | NA | NA |
| Internet or other similar network activity | Yes | Analytics and marketing service providers | Website analytics and marketing |
| Geolocation Data | No | NA | NA |
| Sensory data (voice recordings, other audio, visual, or similar information) | No | NA | NA |
| Professional or employment-related information | No | NA | NA |
| Non-public education information | No | NA | NA |
| Inferences drawn from any of the information identified above to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes | No | NA | NA |
Sources of Personal Information
We obtain the categories of personal information listed above from the following categories of sources:
Notice to Nevada Residents
If you are a resident of Nevada, you have the right to opt-out of the sale of certain personal data to third parties. You can exercise this right by contacting us at privacy@knowfully.com with the subject line “Nevada Do Not Sell Request” and providing us with your name and the email address associated with your account. Please note, however, that we do not currently sell your personal information as sales are defined in Nevada Revised Statutes Chapter 603A.
Non-Binding Notice to non-California US and Canadian residents.
Data Privacy laws are rapidly evolving. Several other US states have passed such laws. While not legally required to do so, we will attempt to provide the same notices and rights to residents of those states as are provided by the CCPA. However, we shall have no liability whatsoever to any non-California residents, whether under this Policy, contract, tort or other legal theory, if our attempts do not succeed. No such non-residents shall be third party beneficiaries of this paragraph. We expressly limit our liability under the CCPA, if any, to only those California residents who qualify for its protections. If you are a resident of a state in the United States other than California, and you do not accept these terms, you must cease using our Websites and Services.
Changes to Our Privacy Policy and Practices
This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may revise this Privacy Policy from time to time, so you should review it periodically. We will post any changes to the Privacy Policy on the Websites and the Services, and the revised Privacy Policy will be effective when it is posted. By visiting any Website, accessing or using any of the Services after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes. Please refer back to this Privacy Policy on a regular basis.
Contact Us
If you have any questions about this Privacy Policy or to report a privacy issue, please contact us in one of the following ways:
Email: privacy@knowfully.com
Or write to us at:
201 N King of Prussia Rd, Suite 370
Radnor, PA 19087