Advertising

AMA Moves to Ban Direct-To-Consumer Pharmaceutical Ads

According to the AMA,¬†direct-to-consumer advertising of pharmaceuticals and medical devices drives up health care costs and should be banned. [More…]

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How The Brain Responds to Deceptive Advertising

According to new study by a North Carolina State University researchers and published in the Journal of Marketing Research, several specific regions of our brains are activated in a two-part process when we are exposed to deceptive advertising. The study utilized functional magnetic resonance imaging (fMRI) to capture images of the brain while study participants […]

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By R Kennedy | Advertising . Cognition
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